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This sees Yogscast working directly alongside publishers to create what is essentially advertorial content for new games, with the only evidence they give to notify their viewers that they are doing so being a line in the descriptions of these videos that reads: ‘A special thanks to for making this video possible.’ This suggests that Yogscast is comfortable with taking money from publishers, but realizes that they would receive a huge amount of backlash if they were to fully reveal that they had been paid by publishers to create some of their videos.


Yogscast, which currently ranks as the most viewed gaming channel in the UK, also released information to Eurogamer regarding their ‘YogsDiscovery’ programme.
